3 New Year's Resolutions for Small Business Owners
New year resolutions are for personal goals involving weight loss to spending habits. On the contrary, business owners can use the new year to establish new practices and actions for 2021. New year resolutions for small business will be a renewal.
2020 presented a lot of challenges and opportunities for mindset growth in the business world. As we know, each January, people set out to make a list of New Year’s resolutions to help them live a better life throughout the year. Let this January be the perfect time to review your organization’s 2021 goals and create new ones.
Three ways to add to your small business resolutions 2021:
New Campaign Marketing Structures
Existing Product Line
Ways To Improve Customer Service
Why not set resolutions about improving your business! Let’s dive into these examples.
New Campaign Marketing Structures
In November 2020, companies found themselves scrambling to find ways to market and advertise their products. Hashtags and algorithms were affected by the election hold. It was an eye-opening experience. Brands and companies that did have active email lists were dramatically impacted throughout the year. Heading into 2021, you may want to consider your marketing strategy and method. How will you keep customers engaged? How will you advertise? How will you improve your customer reach? Will you start to include more digital marketing or ads? All are valid questions to discuss with your marketing contact or team.
The pandemic played a significant role in marketing strategies in 2020. The main focus in 2021 should be staying on your customer’s mind. We do not know what the year brings. An effective marketing strategy shows you understand your customers’ needs, educate them, attract new ones, and get them to keep doing business with you.
Existing Product Line
They say, “if it’s not broke, don’t fix it.” Is this true in business? Companies like Polaroid used this philosophy. Unfortunately, they are no longer a leader in their industry. Product innovation is critical in business. Innovation is not changing it entirely, yet looking ahead at ways to improve. Always keep looking at ways to separate yourself from the competition.
During the pandemic, new start-ups were created in record numbers. Each year, tens of thousands of new consumer products are launched in the United States. Your customer problem may have another angle for you to approach. Revuze article called, “What is Product Innovation?’, states the following:
Product innovation is important because it can help you create new spaces in a seemingly crowded market. By identifying the gaps and imposing yourself into a new space, you can find an audience and satisfy consumer needs in a way that is new and refreshing.
Food for thought heading into the new year.
Ways To Improve Customer Service
Getting a customer and keeping a customer are two different things. Excellent customer service is critical. Customer service is beyond handling complaints. Customer Think article 5 Steps for Improving Your Customer Service Process For 2021 goes over some great tips to consider.
Review Your Current Customer Service Process
Determine Customer Service Process KPIs
Customer Service Process Channels
Identify Software to Improve Customer Service Processes
Analyze Customer Service Processes Regularly
These tips are perfect ways to have clarity on how you will maintain your customer service experience.
Whatever you decide to adopt heading into a new year, the essential part is clarity and structure. 2021 can be your breakout year! It takes looking at ways to improve efficiency and productivity. I recommend taking on one of these suggestions to include in your 2021 plan.
Have you tried to create a business resolution?
